Personal touch tips the scales
Face-to-face meetings are most effective in attracting investment but the European investor base remains more diverse than the US one
Newly-launched European-based hedge funds in the UK and continental Europe are attracting investment almost solely through individual, face-to-face meetings, avoiding the conference circuit and many larger events where their message can become diluted.
In a survey conducted by Hedge Funds Review this month, start-up funds with a combined £753m in their portfolios, and more than £3bn in alternative
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