Asset management companies have been chasing alpha for a long time through traditional strategies: the aim has been to achievehigher returns than the benchmark index while balancing risk. So far, derivatives have been used by asset managers primarily for risk mitigation. However, the flexible nature of derivatives enables managers to reproduce any desired risk profile and to consider every desired asset class. This is precisely the reason why structured derivatives are so important in modern finance. Now, a new breed of asset managers wants to seize the opportunity that comes along with these sophisticated instruments, and Assenagon is one of them.