Jubilee's flight to quality

Since Jubilee Financial Products launched in 2008, UK plan managers have found themselves in increasingly turbulent waters. Jubilee’s strategy for success in such conditions has been to limit its scope to the high end of the market, using a top brand administrator and diversifying its product offering. By Sophia Morrell

Jubilee Financial Products was launched in mid-2008 by ex-Lehman Brothers banker Adam Habib at a time when plan managing in the UK looked markedly different from now. “It was quite a congested market then, but a lot of providers have gone,” says Ian Millward, Jubilee’s head of UK distribution, who splits his time between London and Bath. “It was a very rate-driven market, but we have decided not to compete on that basis, and instead focus on the top-quality market.”

A tough business environment