Network investment works for Raiffeisen Centrobank in CEE
RCB increased its structured products output in central and eastern Europe by 40% in 2013 and by around 20% in the year to date, appealing with products that recognised the dangers of a correction following a rally in the region's equity markets
Raiffeisen Centrobank is facing growing competition in individual countries, but having invested heavily to build a strong network right across the central and eastern Europe (CEE) region, it can spread the costs of its structuring team based in Vienna, while taking a local approach in each market on marketing strategies, underlyings and payouts.
A generally low interest rate environment in 2014 has allowed structured product providers the opportunity to draw attention more sharply to the added
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