Reputation risk hinges on media and customers

Bank Austria's Helbok describes problems of international image

(l to r) Günther Helbok, Bank Austria; Giorgio Spriano, Intesa Sanpaolo; Andrew Sheen, HSBC; Viet-Linh Nguyen, BdF

A key problem in reputational risk management is the difference in expectations in different countries, the OpRisk Europe conference in London heard on June 10.

Günther Helbok, head of operational and reputational risk for UniCredit Bank Austria, explained that the bank had identified four potentially damaging areas for investment – nuclear power, armaments, mining, and dams and water projects – but pointed out that each had a very different reputation in different European countries.

"In France

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