BGC staffs up as challenge from TP Icap looms

New York-based BGC has made a series of senior hires in recent months

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BGC is hiring more brokers. Featured: Rapper 50 Cent (right) at BGC's 2014 charity day

BGC Partners has made at least three senior hires and is ramping up its efforts to recruit brokers as it prepares to compete with TP Icap, the new interdealer brokerage formed through the merger