The importance of brand awareness

- By Caroline Chartier, Ermis Financial Communications
- 01 Apr 2005

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All hedge fund managers would agree that the hedge fund industry is a relationship business. We know it to be a small world of financial industry experts, where people have established strong relationships over time.

The same is true of the financial communications industry, otherwise known as PR. The communications business revolves around having key, established relationships with the media and press that have been built over time and have grown with respect for the reputation of the

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