Structured Products magazine's 10th anniversary: introduction

Reflecting on a decade of highs, lows and changing focus within the industry

structured products 10th anniversary logo

You have to go back 10 years to uncover a structured products market that was vibrant with innovation, festooned with talk of payoffs and peppered with a plethora of punchy and punny names across what was a relatively new financial market. With promotional budgets loaded, the name of the game was differentiation by almost any means – whether it involved Christmas pudding-scented brochures or cheeky structurers appearing in shower scenes. Packed conferences and bespoke promotional gifts