Twitter structured products less popular than those linked to Facebook

Social media stocks vie for popularity as underlyings

Twitter Mobile

Structured products linked to Twitter have not been as popular as those linked to Facebook at the time of its initial public offering (IPO). Since the IPO on November 7, Commerzbank and UBS have sold products that allowed investors in Europe to benefit from increases in the price of Twitter stock. "I think the press coverage was similar to that seen for the Facebook IPO, but we've found the Twitter product has sold less," says Anouch Wilhelms, director of equity markets and commodities at Com