Profile: Pershing

Pershing to the front

Guy Gregoire

Pershing is no small fish in the big US structured products market. Founded in 1939, the financial services company provides clearing for about 1,500 broker-dealers and registered investment advisers, who in turn represent over 100,000 investment professionals and over five million active accounts. Pershing's customers are mostly domestic high-net-worth retail and mini-institutional investors.

Pershing's structured products activity over the past few years has been characterised by a flight from

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