Corporates turn to private placements in bid for diversification: Angus Whelchel profile

The US private placement market is on course for record issuance in 2010, as borrowers seek to diversify their funding sources and limit their reliance on bank lending, says the director of private capital markets at Barclays Capital.

On the face of it, companies such as Britvic, Adidas, Heineken and SAP have little in common apart being strong brands in their particular industries. But another thread linking the above entities is that, at one point or another, they have also tapped the US private placement market.

According to Angus Whelchel, director of private capital markets at Barclays Capital, the strengths of the private placement market are winning round plenty of other corporate treasurers at companies all over the