Baird steps forward
US distributor RW Baird founded its structured products business in 2007 from a standing start, building the infrastructure, compliance and educational initiatives from scratch. Sophia Morrell talks to Dayna Kleinman, the company's vice-president of fixed income, who started the ball rolling
In 2007, RW Baird could no longer ignore what Dayna Kleinman, the firm's Chicago-based first vice-president and fixed-income and structured products consultant, calls the "800lb gorilla in the room". "We had a feeling structured products were something big that would just keep getting bigger, and every fixed-income conference I went to seemed to have it on the agenda," says Kleinman. So when requests for index-linked certificates of deposit (CDs) started coming in from advisers, the firm took
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