Pick and choose from social media tools: BIS’s Laurmaa
Bank for International Settlements’ head of web publishing Timo Laurmaa says Twitter more beneficial to profit-making companies; short releases help when reaching out to wider-than-usual audience
Central banks may not have as much to gain from the new wave of social media tools, such as Twitter, a micro-blogging website, that have been enthusiastically embraced by businesses and governments, Timo Laurmaa, the Bank for International Settlements' (BIS) head of web communications, told CentralBanking.com on Sunday.
Laurmaa pointed out that although the Basel-based bank has recently launched a Twitter feed, official institutions might stand to gain less from using the service. "We're happy
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