Seeding platform NewAlpha Genesis 3: NewAlpha Asset Management

Tenth European Fund of Hedge Funds Awards 2011

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Based in Paris, NewAlpha Asset Management was created in 2003 by ADI, the investment manager that merged with OFI in 2009. The seeding platform has a powerful parent in €48 billion ($64.6 billion) French fund giant OFI, one of France’s largest institutions. It seeded ADI, so seeding has a long pedigree with the company.

Despite this substantial backer, only 8% of the platform assets raised by NewAlpha come from parent shareholders. The vast majority (85%) are institutional investors such as insu