Awards 2010: Innovation of the year: mallowstreet

 

Whether it is trying to effect political change in Iran via Twitter or creating forums for similar demographics to communicate – Barack Obama galvanising supporters in his successful 2008 presidential campaign, for example – the rise and impact of online social networking sites is well documented. But what about the pensions community?

Is there a need for a social networking site devoted solely to them? Yes, believes Dawid Konotey-Ahulu, co-chief executive of mallowstreet, a social networking