Harvest looks to reap investor-targeting benefits

But social media site for hedge funds creates compliance challenges

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Pick of the crop: Harvest is targeted at investors who tailor it to their needs

Will technology change the way hedge funds communicate with investors, or will regulation stymie any such innovation? This is the quandary that social media site Harvest encountered when it launched in 2013, and so far the US site has chalked up some successes.

About 4,000 investment firms have registered on the free-to-access public market-place, posting to tens of thousands of investors – from individuals to large asset managers. Third Point, BlackRock and Arrowgrass have logged on.

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