SEC lifts hedge fund ad ban amid some uncertainty

Old style advertising
Hedge fund commercials could be on the way

The US Securities and Exchange Commission (SEC) has voted to lift the longstanding ban on advertising and mass-marketing investments in hedge funds and other private offerings. The changes to the SEC's advertising rules for private placements are mandated in the Jumpstart Our Business Startups (Jobs) Act, which aims to help smaller companies raise capital from investors. The move will make it easier for hedge funds and other private funds to market and promote their products. In principle it