Tailor-made money makers

Bespoke products

As the institutional market wises up to the uncorrelated benefits of hedge funds, investors' demands on the asset class become greater and their goals from hedge fund investment more specialised.

The changes in the hedge fund landscape are expected to fuel demand for bespoke hedge fund products, with made-to-match risk/return profiles and predetermined exposure levels.

Matt Hollier, business development director at Bright Capital, says that in terms of constructing bespoke products, the hedge