Prime broker profile: BNP Paribas

Leaping up the ladder


Almost two years after the acquisition of Bank of America’s equity prime brokerage service, BNP Paribas believes it is on the verge of becoming a major player in both the US and Europe.

The confidence is palpable when speaking with Eric Deudon, the bank’s Paris-based global head of equity financing and prime brokerage, and Samuel Hocking, global head of prime brokerage sales in New York. Both are confident the bank has successfully integrated staff and processes and say it is poised to grab some