Barclays: Comet's stellar path will not be derailed by multi-dealer trading platforms
Barclays Comet was one of the first automated pricing and execution platforms for structured products. David Wood, the bank's director in investor solutions, talks to Yakob Peterseil about being an early mover and how single-dealer platforms can maintain their edge
Barclays launched the Comet online structured product platform in 2010 as a way to deliver its range of structured products to wealth managers around the world. "There weren't that many third-party platforms at the time," says David Wood, London-based director in investor solutions at the bank. By building its own web-based distribution tool, Barclays found it could reach new clients and deliver its products to them more cheaply.
The bank immediately saw an explosion in the number of quotes
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