SG finds success in Credit as buildout takes volumes to 40%

Industrialising the issuance of its credit-linked structured products has put Societe Generale further ahead of the competition this year

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Hubert Le Liepvre

Credit-linked structured products, which accounted for 5-10% of volumes at Societe Generale (SG) four years ago, now account for 40%, according to Helene Schmitt, senior credit derivatives structurer at SG in London. In 2010, the bank decided to build a credit team that could stand side by side with its equities franchise. It added six traders, seven pricers and four structurers, and gave them access to its 100-plus cross-asset sales force. The result - and the bank's top achievement this year -

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