Seeing red over EC's colour guidelines for sales material

Regulating the use of colour in structured products marketing

Richard Jory
Richard Jory, Structured Products editor

Who would have thought the question of whether advertising and marketing materials should include colour print could be worthy of a lengthy discussion, let alone specific legislation? Yet Europe's latest regional instruction on packaged retail and insurance-based investment products (Priips) includes an extensive reference to how you should respond to and use colour, while asking the question in the US elicits the kind of passionate reaction only usually preserved for more-than-petty crime or pe

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