IFA survey: simplicity the key to luring investors out of cash

BlackRock survey also finds greater life expectancy seen as key risk

BlackRock headquarters

Nearly half (48%) of UK financial advisers think investors could be tempted out of cash by investment solutions that are easy to understand, according to a recent BlackRock survey of 122 financial advisers. Factors that would lure investors from cash include guaranteed returns, according to half (52%) of those interviewed, while 43% of advisers said that lower costs on non-cash investments would encourage their clients to other types of financial products.

The survey also revealed that 48% of th

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