Best Marketing Campaign - ABN Amro
Marketing structured products is an unusual challenge. Providers face the exacting task of making products attractive to the man on the street while grappling with disclosure requirements and other regulatory constraints. ABN Amro met this brief with panache when it launched the 'Slimste Belegger' (Smartest Investor) campaign in the Netherlands for its Turbo Certificates.
These are delta-one products that enable investors to access a range of asset classes via long and short exposure. The
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