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Gaining an edge through gimmicks

Bristol & West's snow option, attached to a product sold late last year, attracted a significant amount of media interest. Predictions of a flurry of similar gimmicks proved to be unfounded, but some market participants remain angry about its use. Are structured products too serious for such marketing ploys? By Patrick Fletcher

Source: Structured Products | 01 Jun 2005

Categories: Investment, Structured Products

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