Reputation risk hinges on media and customers

Bank Austria's Helbok describes problems of international image

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(l to r) Günther Helbok, Bank Austria; Giorgio Spriano, Intesa Sanpaolo; Andrew Sheen, HSBC; Viet-Linh Nguyen, BdF

A key problem in reputational risk management is the difference in expectations in different countries, the OpRisk Europe conference in London heard on June 10.

Günther Helbok, head