Structured products attract with risk/reward and protection

The lure of a customised risk/reward trade-off and downside protection

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Survey asks US advisers about attraction of structured products

A survey of 700 financial advisers in the US has found that the main driver of interest in structured products is customised risk/reward trade-offs and, in particular, downside protection. Eighty per cent of respondents said protection was the most compelling feature of the investments. The survey also found that perceived and structural inefficiencies were preventing the products from becoming more popular, with 20% of respondents saying they would sell considerably more structured products

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