Editorial: Delivering the message

Richard Jory

This is the modern world, in which messages are disseminated across a variety of media encompassing television, print, radio and a selection of contemporary methods that includes social media, as well as by word of mouth. The most effective of these remains television, which, while generally the most expensive place to advertise, is also an awful lot cheaper than it used to be. If you had just spent five years or more creating a momentous and far-reaching collection of information that needs