A persistent challenge

Features

p21-david-kneeshaw-jpg

According to a recent survey1, 39% of UK life insurance investors are 'five years or less' policy switchers, while 39% of UK consumers who switch life and pensions provider do so again on the advice of their financial adviser. In Germany the majority, 59%, of retail buyers are five years or less policy switchers. So why is this a problem? The traditional way that insurers operate is to report new policy sales as if this is adding value to their business. But when you start to analyse the sav

To continue reading...