Cutting edge: Marketing of renewable energy in the German market

Marketing of renewable energy - The German market: a case study

Investment in renewable energy

A rapid development of renewable energy capacity has become a key element in energy agendas of virtually all Western countries. In Germany alone, the installed capacity of wind and solar power is today about 51 gigawatts (GW), with 29GW for wind and 22GW based on photovoltaics. On some days, wind and solar power production already contribute up to 40% to overall generation in Germany.1

Compared to conventional generation, marketing of energy from renewable energy sources (RESs) poses two main ch