Opinion: Preparing for failure

Preparing for failure

Aaron Woolner

Journalism inevitably means dealing with PRs, the guardians of corporate public image, and the experience differs widely depending on which type of organisation you are speaking to. Investment banks and blue-chip companies for example have legions of PRs, with responsibilities split by sector and publication type all working to feed the voracious appetite of the 24-hour news machine. At the other end of the scale are the press departments of trade unions and local councils, which take a more rel