Ion Fund: Ion Asset Architecture

Tenth European Performance Awards 2010

European Performance Awards 2010 logo

It is refreshing within the financial services industry to find a company that does things differently.

Take the naming of the company: Ion Asset Architecture rather than Asset Management or Capital Management. "We feel this better reflects the process," says manager of the fund and founder of the company Dennis Lohfert.

"The term asset manager suggests someone who simply looks after investors' assets, but what investors want is a company that aims to increase those assets and is creative in its