Investor relations: Goldman Sachs Asset Management, Alternative Investment Management Services, Hedge Fund Strategies

Tenth European Fund of Hedge Funds Awards 2011

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At the top of Goldman Sachs Asset Management’s (GSAM) list of business principles is that client interests come first, a belief the company has worked hard to translate into its investor relations.

A good example is how GSAM reacted to the April 2011 Japanese earthquake. It first phoned all its investors with operations in Japan to make sure they and their people were safe before speaking with anybody about investment implications. “It was important to prioritise the human aspect,” explains Kent