Awards 2011: Insurer of the year: Friends Life

Insurer of the year: Friends Life

Evelyn Bourke Friends Life

AT times of market volatility, a strong asset liability management (ALM) strategy is crucial. Friends Life, the London-based international life and pensions group, stands out for its sophisticated approach to ALM.

Part of insurance entrepreneur Clive Cowdery’s investment acquisition vehicle Resolution, Friends Life was formed by the £2.75 billion merger of Axa’s UK life business with Friends Provident, which Resolution had acquired in 2009.

Evelyn Bourke, chief commercial officer of Friends Life