Best marketing campaign - Handelsbanken

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Last year’s winner of the marketing category surpassed other entrants with its thorough understanding of how best to harness modern marketing methods to sell structured products in a novel way.

Handelsbanken, this year’s winner, has adopted the same strategy and unveiled an impressive array of cross-channel marketing for its capital-protected range in the past 12 months. Following exhaustive market research, the bank devised a simple concept which it used to drive televisions ads, radio spots, o