House of the year - Société Générale

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"We had a catastrophe in early 2008 with the Jerome Kerviel fraud," says Marc Saffon, Hong Kong-based head of financial engineering, global equities and derivatives solutions, Asia Pacific at SG. "For the next two or three months we called in clients and explained what had happened, and this helped us when it came to the final quarter of 2008. We were able to continue this conversation with our clients [when the financial crisis started]."

That dialogue with clients also contributed to achange i