Changing times for diverse family

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Gero Bauknecht, president of Bauknecht Capital, has spent a considerable amount of time talking to family offices in Europe and the US. His research was an attempt to find the best of the best in order to structure his own family’s organisation.

In the end he and his brother, who co-runs Bauknecht Capital, decided not to use the term ‘family office’. “We used it for a while and were swamped with ‘advisors’. We’re an investment office. We deal with just one family but we are not ‘organising’ it,”