Hedge funds reluctant to use Jobs Act

Traditional methods of gathering assets favoured by managers

Old style advertising
Hedge funds shy away from advertising right under Jobs Act

Hedge fund managers have given a lukewarm reception to the Jobs Act, which opens the door to more visible marketing and advertising of fund vehicles. Many alternative fund managers remain sceptical about the benefits of the act and have been slow to take advantage of the changed regulations.

The Securities and Exchange Commission (SEC) voted to adopt the Jobs Act rules on advertising private offerings last year. The vote to lift the longstanding ban on advertising and mass-marketing investments