Fund managers must evolve in order to survive

The entrance of institutions into the fund of hedge funds market is having increasing influence on the industry, according to Jeff Landle, chief investment officer at HBV Alternative Advisors.

They are demanding a different style of management with greater transparency and less risk. Hedge fund managers must evolve to survive, he told an audience at the Alternative Investment Summit in London in March.

The fund of funds industry has seen huge growth in recent years and is no longer a cottage indu