A winning combination

Most hedge fund groups have one marketing person in-house, but only the largest have big marketing departments. This is mostly due to the fact that fund managers want to concentrate on running money and would prefer to sub-contract the fund gathering to other people.

Small start-up groups often consist of one or two investment managers and an office manager who start with some seed capital but who, once they have established a track record, want to find a marketing agent to increase the size of t