Greening the markets

All truth passes through three stages, believed the German philosopher Schopenhauer: first it is ridiculed, then it is violently opposed and lastly it is accepted as being self-evident.

The attitudes of business towards environmental risk are somewhere between the second and third stage, says Jerome de Bontin, president of Sustainability Investment, a Paris-based firm that applies sustainability issues to asset management. He points to the launch of 80 new sustainable investment funds in Euro